Kindle Fire HDX Launches Mayday Feature

Kindle is a series of e-book readers designed and marketed by Essentially the product was made to allow customers to purchase, download, browse and read e-books as well as other media, to make up a portable device with digital copies of multiple books. It eliminated the inconvenience of carrying books around and purchasing or borrowing physical copies from stores and libraries, and with features like a light-up screen, it brought a whole new approach to reading books.

Unlike the rivalling iPad, the Amazon Kindle had an E-ink designed screen which meant glare from natural daylight wasn’t a problem for lighting conditions. The latest re-birth of the Kindle is the Kindle Fire, which comes with access to the Amazon Appstore and email servers like Yahoo and Gmail.

A notable feature on the Kindle Fire HDX is the ‘Mayday’ button, which provides a direct link in communication to a Kindle customer service agent. It allows you to video chat via the interactive app, for customer help with anything from how to send an email to using the Amazon Appstore. It adds a speedier and more personal approach to customer contact which gives consumers an added piece of mind when it comes to buying, particularly first time users of a Kindle or tablet of any kind.

The Mayday button is a step forward in technical support opportunities and bridges a gap in customer service, offering 24 hour support, 7 days a week. The Mayday button is easily accessible on any Kindle Fire HD, and you’re directed straight for a 1-to-1 session with a customer support agent. Unlike the television advert featuring the infamous character known as “Amy”, you can see your customer agent, but they can’t see you. They connect remotely to your Kindle from wherever they are, provided you are connected to wireless internet, as the latest instalment of the Kindle Fire HDX does not include 3G service option. They will then take you through your problem and hopefully resolve any technical issues or otherwise that you may be experiencing.

Kindle Fire HD

Kindle Fire HDX featuring customer support agent ‘Amy’

It is a simple yet powerful feature on the device which could see Amazon and the Kindle over-taking Apple and the iPad in the customer service stakes. Rather than having to walk into a store or going through the laborious process of trying to explain something over the phone, the Mayday button offers a face-to-face customer service experience without leaving your house.

But what if you don’t have the Mayday button? How do you resolve your technical issues then?

Amazon still have a dedicated customer service team, particularly when it comes to Kindle, with such a growing number of competitors threatening to steal their glory, they can’t afford to lag on the customer service front with a multinational brand name to protect. There is also the Amazon Prime service for you to order a kindle

You can still email or live chat via the website 24 hours a day, 7 days a week. Or call them between 6AM and 12 Midnight, 7 days a week.


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